HBO NOW Falls Short Of Expectations With 800,000 Subscribers
HBO CEO Richard Plepler has revealed today that the HBO NOW streaming service has 800,000 subscribers, well below industry expectations of 1-2 million.
NOW allows consumers to stream HBO shows and movies standalone without a cable TV subscription, similar to services like Hulu and Netflix.
Despite the lower than expected numbers, Plepler says the company “is just getting started” and that recent launches on the PlayStation and Xbox consoles will boost numbers significantly.
Additionally, Plepler noted that extra content would be coming soon that should boost the userbase: “We’ve not yet put out the content like Jon Stewart, Bill Simmons, Vice daily news show, that we think is particularly suited for those platforms,” Plepler added.
HBO Now costs $14.99 per month and is available on nearly all platforms.
Cinemax isn’t just for cable and satellite subscribers anymore. Dish Network’s $20-a-month Sling TV streaming service just began to offer the sister channel to Time Warner’s HBO to users willing to pay an additional $10 a month.
The offering makes Sling “the first live standalone Internet TV service to deliver Cinemax to an audience of cord-cutters and cord-nevers,” says the streaming company’s CEO Roger Lynch.
Cinemax’s Max Go streaming app is limited to traditional pay TV subscribers.
Like with Max Go, Sling customers who also buy Cinemax will be able to watch the live channel and access more than 500 movies and TV shows on demand. The programming includes original series The Knick, Banshee, Strike Back, Hunted, and upcoming series Quarry and Outcast.
Last year, Sling began to offer HBO for $15 a month.